Aruba: A Tropical Paradise Awaits

The ultimate Caribbean destination for relaxation, adventure and vibrant island life.


In the southern Caribbean, Aruba shines as a dazzling 70-square-mile island offering a perfect mix of relaxation, adventure and rich culture. Known as "One Happy Island," Aruba captivates visitors with its pristine beaches, crystal-clear waters and a host of unforgettable experiences. Whether you're seeking a family-friendly retreat, a romantic getaway or a touch of indulgent luxury, Aruba has something to offer everyone.

Aruba beach Aruba Tourism Authority

Unwind on Aruba's World-Class Beaches

If relaxation is your goal, Aruba's beaches are the perfect escape. With their stretches of soft, white sand and crystal-clear turquoise waters, these beaches are ideal for unwinding and finding your calm. Whether you're lounging under a palm tree or taking a refreshing dip, the serene environment will soothe your soul. Among Aruba’s many beaches, Eagle Beach and Palm Beach stand out. Eagle Beach is renowned for its wide, powdery white sand and tranquil turquoise waters, perfect for a peaceful day by the sea. On the other hand, Palm Beach is known for its lively atmosphere, with plenty of bars and restaurants, making it a great spot for sunbathing, swimming and water sports.

But Aruba’s appeal goes beyond its stunning beaches. The island also boasts a vibrant underwater world full of marine life and intriguing shipwrecks. Whether you’re snorkeling or diving among colorful coral reefs and sunken treasures, or just enjoying a leisurely swim, Aruba’s coastline offers a paradise of natural beauty and adventure.

Couple sitting outside in Aruba Aruba Tourism Authority

Experience Vibrant Island Life

Step away from the shore to dive into the island’s vibrant and colorful lifestyle. Wander through its pastel-hued streets, where charming shops, lively bars and exciting nightlife await. Immerse yourself in local culture by exploring bustling markets, savoring delicious island cuisine and connecting with the friendly locals who make Aruba feel like home.

The island’s lively cultural scene is highlighted by a range of festivals and other events year-round. From art, film and energetic music festivals to vibrant local carnivals, there’s always something happening to spice up your visit. In Aruba’s capital, Oranjestad, you’ll find a dynamic city blend of Dutch colonial architecture and modern flair. Stroll through its streets for great shopping, dining and local markets. Don’t miss attractions like the Aruba Aloe Museum and Factory, where you can learn about the island’s aloe production and the National Archaeological Museum, showcasing artifacts from Aruba’s rich history.

Kids jumping from rocks into the ocean in Aruba Aruba Tourism Authority

Family-Friendly Fun in Aruba

Aruba is a fantastic destination for families, seamlessly blending fun and relaxation. The island is renowned for its family-friendly accommodations, offering a range of options that cater to all needs and preferences. Luxurious resorts with extensive kids' programs and intimate boutique hotels with personalized service ensure that every family member has a memorable experience.

Riu Palace Aruba stands out as a top choice for families seeking a blend of action and relaxation. Overlooking Palm Beach and the high-rise boardwalk, this 24-hour all-inclusive resort features an Olympic-sized pool, a PADI dive center, daily activities, a casino, nightly entertainment and a variety of restaurants and bars. Families can enjoy the resort's vibrant atmosphere and excellent service, while adults can take advantage of exchange privileges with the neighboring Riu Palace Antilles, including access to the popular Riu Get Together parties. For those tying the knot, Riu Palace Aruba offers a free wedding package, making it a great choice for destination weddings.

Another resort that is an idyllic escape for families is the Hilton Aruba Caribbean Resort & Casino. Blending luxury with kid-friendly amenities, the resort’s pristine white-sand beaches and sparkling pools invite hours of relaxation and fun, while the daily kids’ club keeps young adventurers entertained with nature walks, crafts and treasure hunts. Families can also enjoy beachside movie nights and interactive activities like sandcastle building. With spacious accommodations, on-site dining options catering to all ages and easy access to Aruba's natural beauty, the resort ensures an unforgettable experience for every family member.

Aruba wedding on the beach Aruba Tourism Authority

Adults-Only Retreats for Romance and Relaxation

For those seeking a romantic escape or a grown-ups-only retreat, Aruba has a range of adults-only resorts that provide a tranquil and luxurious environment. These resorts are designed to offer a peaceful and rejuvenating experience, perfect for couples or solo travelers looking to unwind.

For adults seeking a boutique experience with personalized service the Bucuti & Tara Beach Resort is a wonderful choice . Situated on the coveted Eagle Beach, this AAA Four Diamond eco-friendly resort focuses on romance and wellness. Enjoy a full daily breakfast and exquisite dining at the upscale Elements Restaurant, which has been named “#1 in the Caribbean” by USA Today and is ranked as the “#3 Hotel in the Caribbean” by TripAdvisor’s 2024 Traveler’s Choice Best of the Best awards. With its serene atmosphere and exceptional service, Bucuti & Tara Beach Resort is an excellent choice for those seeking peace and tranquility.

Brickell Bay Beach Resort Aruba, a Trademark by Wyndham, offers an exclusive boutique experience tailored for adults seeking relaxation and sophistication. Nestled in the heart of Palm Beach, this charming retreat provides upscale amenities, including a tranquil spa, a 24-hour fitness center and poolside cabanas perfect for unwinding under the Caribbean sun. Guests can enjoy personalized service, complimentary beach chairs and refreshing welcome drinks. With its intimate setting and proximity to Aruba’s lively dining and entertainment scene, Brickell Bay Beach Resort delivers the ideal blend of serenity and convenience for an unforgettable getaway.

Luxury resort in Aruba Aruba Tourism Authority

Luxury Escapes in Aruba

For those looking to indulge in luxury, Aruba offers some of the finest 5-star hotels and resorts in the Caribbean. One of these ultimate escapes that the island offers is at the Hyatt Regency Aruba Resort & Casino, where luxury meets Caribbean charm. Located on Palm Beach, this upscale resort offers a perfect blend of relaxation and excitement including two swimming areas, a lagoon, waterfalls, a spa, a casino and premium wellness programs. With world-class dining, lush tropical gardens and breathtaking ocean views, every moment at Hyatt Regency Aruba is designed to delight your senses.

In addition to luxurious accommodations, Aruba's fine dining scene offers a variety of world-class restaurants with Caribbean twists. Whether you're enjoying a gourmet meal at your resort or exploring local dining hotspots, Aruba’s culinary offerings will delight your taste buds.

Nestled along Aruba's stunning Palm Beach, Barceló Aruba offers an unparalleled seafront experience. This all-inclusive resort boasts 373 rooms with private balconies or terraces, offering breathtaking views of serene waters and picture-perfect sunsets. With six restaurants, three bars and a lively casino, guests enjoy diverse dining, vibrant nightlife and endless relaxation by the pool. For those seeking an elevated experience, the Royal Level provides exclusive services and luxury. Whether you're planning a romantic getaway or a family vacation, Barceló Aruba promises a perfect blend of relaxation and adventure in a tropical paradise.

Aruba is truly a paradise for every type of traveler. From family-friendly resorts and romantic retreats to luxurious escapes, the island provides a range of options to suit all preferences. Whether you’re looking to relax on white sandy beaches, explore vibrant island life, or indulge in luxury, Aruba is the ultimate destination for an unforgettable getaway. 


Exclusive AAA Member Benefits

  • $50 Tour Credit* (max 2 per room/select departures)
  • $100 Bounce Back Savings for Future Travel

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