AAA Travel Named a Most Trusted Brand

AAA lands a coveted top spot on Morning Consult’s list for 2023.

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Since 1902, AAA has been an advocate for travelers, lobbying for driver and passenger rights, fair laws and safer vehicles. Today, 63 million members across North America (including more than 56 million in the United States) count on AAA for roadside assistance, travel resources, discounts, and financial and insurance services. We’re proud to be a trusted partner to our members, and we work hard to maintain that trust.

One indication that we’re succeeding came earlier this year when AAA Travel was named the second most trusted travel and hospitality brand on Morning Consult’s Most Trusted Brands report. 

Morning Consult, a data-driven research firm, asked consumers about airlines, hotels, resorts, vacation rental companies, auto rentals, theme parks, casinos and travel services. The votes were from consumers across a range of ages, income levels and travel habits. They all said they trust AAA Travel “a lot.”

A seamless travel experience

So, what is it about AAA Travel that generates such devotion from our members? We offer an array of services and products, catering to all types of travelers and travel needs. Here are some of the ways AAA earns the trust of travelers:

AAA Travel Advisors are ready to assist as you plan your getaway, allowing you choose from a wide range of travel and vacation options that come with exclusive member benefits. We’ll take care of the planning and navigating; you get to enjoy yourself with the insights and expertise of a local.

Travel insurance builds peace of mind by providing emergency medical assistance as well as financial reimbursements for covered situations, which could include illness, cancellations, postponements and other unforeseen setbacks.

Trip Canvas lets you plan, organize, save, share and book your domestic or international dream vacation online—all in one place. Securely share ideas with a friend or family member to plan a trip together; all your information is login-protected. 

Diamonds are the designation we use in our rating system for hotels and restaurants to indicate the type of experience that’s offered. Our professional inspectors conduct unannounced, independent, in-person inspections to assure guests of quality, cleanliness and level of hospitality.

TripTik is the ultimate road trip planner, helping you plan drives to millions of destinations. Get directions and maps, find gas stations, know where to stop, and plan things to do.

TourBooks are a free digital resource available for download to your smartphone, tablet, laptop or desktop. Choose from 35 titles featuring interactive maps, city guides and videos that can help you plan your next getaway to destinations across North America and the Caribbean.

Discounts help you save through AAA preferred partners for hotels, attractions, restaurants, shops and more.

AAA Vacations offers itineraries for hundreds of tours and cruises, from safaris in Africa to the Country Roads of Scandinavia tour.

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